Analysis of Apple’s Customer Experience Strategy for MacBook in the UK

In this report, a detailed review of the CX strategy used by Apple Inc. for its MacBook product in Britain is provided In this time when CX is one of the top areas that influence loyalty and brand image, mastering how to use such strategies has become very important for any technology-based company.

The main goal of this report is to provide insightful suggestions that may be used in further refinement for Apple’s CX strategy as the needs and expectations among UK customers are constantly evolving.